Privacy policy

This privacy policy will explain the types of personal data we collect from you, what we do with it and your rights. “We” or “us” refers to Ornamental Trees Ltd.

Ornamental Trees Ltd is registered as a data processor under the Data Protection Act 1998. We only use the information that we collect about you in accordance with that legislation, along with the Privacy and Electronic Communications Regulations 2003, the updated General Data Protection Regulations 2018 and the ePrivacy policy 2018.

 

Who We Are and How To Contact Us

Should you wish to contact us, you can use any of the following methods:

• Telephone: 01943 660870
• Email: sales@ornamental-trees.co.uk
• Postal Address: Ornamental Trees Ltd, The Nursery Office, Farnley Hall Estate, Farnley, West Yorkshire LS21 2QG
• Registered Address: Ornamental Trees Ltd, Suite 1, The Point, Lower Railway Road, Ilkley, West Yorkshire LS29 8FL
• Alternatively, fill in the online form

 

Our Legal Basis for Collecting Data

Data protection law allows us to collect data on the following basis:

• Consent we can collect data with your consent, for example if you sign up to receive email or SMS marketing, or click accept on our cookie consent pop-up.
• Contractual Obligations We can collect data for contractual obligations, for example your delivery details so we can arrange for your order to be delivered.
• Legal Compliance Where required by law, we can pass data we have collected to law enforcement or fraud prevention agencies.
• Legitimate Interest We can collect data for our legitimate interests in a way that you would reasonably expect for our business purposes, this does not infringe on your rights. As an example, we analyse details of the products our customers order to ensure we can meet demand.

 

When Do We Collect Data

• When you visit our website.
• When you place items in your basket.
• When you create or update your temporary/full account or buy products online or over the phone.
• When you contact us by email, online forms, phone or social media.
• When you sign up to receive marketing messages from us, either via email or SMS.
  
• When you interact with emails we send.
• When you engage with us on social media.

 

 

How Do We Collect Data

• We capture information through cookies when you visit our website. More information can be found on our Cookie Policy page.
• We capture information through forms on our website or via our email service provider Klaviyo.
  
• We use custom links.
• We use tracking pixels on our website, automated emails and newsletters.
• Through emails or direct messages you send us.
• We use call recording when you phone us or accept calls from us.

 

What Data Do We Collect

We may collect and hold the following types of data:

• Information you provide us with including your name, company, address, phone, email address, payment details (we only hold payment details whilst processing payments and do not retain them afterwards) and any communication or feedback you give us.
• Information about the services or products we provide you with (for example details of any orders you placed with us and how we fulfilled them).
• Information you give us when you use our website (such as the type of device you use, your IP address, location data, what web page you came from and how you use our website).
• Information about communications you receive from us (for example whether our newsletters have been opened or links within them clicked on or you have taken part in a survey.
• Information from other sources (such as fraud prevention agencies as well as information that is publicly available).

 

How We Use the Data We Collect

We may use your data to:

• Process and fulfill your order
• Take payment from you or give you a refund
• Send order tracking information
• Assist in placing an order or resolving issues connected with orders
• Help answer your questions or queries
• Personalise your shopping experience on our website
• Contact you via email and/or SMS about relevant products, news and offers
  
• Provide you with online advertising
• For statistical analysis
• Help us ensure our customers are genuine and to prevent fraud
• To comply with legal obligations to share data with law enforcement and government agencies.

 

How Do We Store and Protect Your Data

We will only store your data for as long as it is necessary for the purpose it was collected. We retain transaction history so past purchases can be reviewed in the event of a query and so we can improve the relevance of the content we offer you.

We take the security of your personal information very seriously and take appropriate steps to protect it.

Access to data we hold is password protected with two factor authentication in place on our systems. Data is encrypted to ensure the best possible protection and penetration testing is regularly carried out. Our site meets the most robust operational and technical requirements for data and payment protection.

 

 

Who Do We Share Data With

 

We will only share your data with our trusted third-party service providers. We only share necessary information and only for the purpose of fulfilling our contract with them. This can include:

• Delivery companies
• Secure payment providers
• Marketing agencies
• Independent Review Platforms
• Email service providers
• SMS service providers and phone companies
• Website hosts
• IT support services
• Government agencies – to assist with crime prevention and for biosecurity.

 

Privacy Policy of Other Websites

Our privacy policy applies only to our website and communications with us, if you click on a link to access another website you should read their privacy policy.

 

 

Your Legal Rights

Right to Access your Data - You have the right to request access to the data we hold about you, this will be free of charge in most cases. If you make this request, we have 1 month to respond.

Right to Rectification – you can request rectification of any incorrect, incomplete or out of date data we hold about you.

Right to Erasure – you can request erasure of your data once the purpose for holding this data comes to an end.

Right to Restriction – you have the right to request restriction of processing personal data if you believe the information we hold on you is not accurate or if you have objected to the processing of data.

Right to Data Portability - you have the right to receive the personal data we hold about you in a commonly used format and can request that this information is transmitted to another entity where this is technically possible.

Right to Object – you can object to the processing of your personal data in certain circumstances. You have the right to object to direct marketing and we will ensure that we comply with this request as soon as possible.

If you wish to exercise your legal rights, please contact us here.

 

How to Contact the Appropriate Authority

If you feel your personal data has not been handled correctly or are unhappy with our response to any query regarding the processing of your data, you can contact the Information Commissioner’s Office (ICO).

• Email: icocasework@ico.org.uk
• Telephone: 0303 123 1113
• Textphone: 01625 545860
• Address: Information Commissioner’s Office, Wycliffe House Water Lane, Wilmslow, Cheshire, SK9 5AF
  

This Privacy Policy will update from time to time and was last updated on 26/10/2022. We will post updates directly to this page so you are always aware of information we collect, how we use it and under what circumstance we disclose it.